New Era

New Era

Official Leisure Headwear Partner of Manchester United

New Era logo

New Era is the world’s leading sports and lifestyle headwear brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

“We couldn’t be more thrilled to partner with Manchester United on a global level,” said Christopher H. Koch, President and CEO of New Era. “As New Era continues to expand its international reach, growing our business in world football was a natural progression. A partnership with such a globally revered club is a great opportunity for us to bring quality headwear to the football market.”

The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. The company is headquartered in Buffalo with regional offices in Irvine, New York, Miami, Canada, Europe, Brazil, Mexico, Korea, Japan, Hong Kong, China and Australia.