'Straight up fire' - United fans react to our third kit launch video
'Straight up fire. What a promo.'
That is the response of just one Manchester United supporter, following the launch of our new adidas 2023/24 third kit.
Featuring Reds legend Roy Keane at the forefront, our video captures what it means to be a red devil, and the terms that are involved in that.
It also showcases the striking jersey, on which that very symbol sits proudly in place of the traditional United badge.
So you're a devil, are you?
Here's another chance to watch the video, starring Roy Keane, that launched our new third kit...
Featuring a wealth of Reds from our men's and women's teams, as well as Old Trafford, the launch gained a lot of traction on social media almost immediately after its release.
Among the various comments championing the strip itself, and the subtle, classy design, the video received plenty of praise too - namely for Keane's reaction to being presented with a plate of prawn sandwiches!
Below you can read a selection of the best fan comments in response to our launch video:
@PurpleFeebas: "Goosebumps, the video is perfect!"
@jstarcity: "Properly love this ad."
@1992sFinest: "Prawn sandwiches at the end 😂😂😂😂"
@seunoyebode: "Damn! This is so Good! The Jersey and the vid"
@RogsMUFCShirts: "Kit of the season and an announcement to match. Smashed it 👌"
@Dex_thedon: "This release video is better than some movies."
A shirt for any occasion - United's 2023/24 third kit is available to buy now!