United launch partnership with Remington
Manchester United and Remington, a global leader in personal care, have announced a multi-year partnership that will see the brand become the club's first Official Electrical Styling Partner.
The partnership, which includes both the men’s and women’s teams, will see Remington and the club working together to deliver high-impact marketing campaigns to grow the Remington brand globally.
Remington, one of the largest brands in Spectrum Brands portfolio, has been synonymous with styling and haircare routines for generations. Established in New York in 1937, for over 80 years the brand has been inventing, reinventing and evolving to create a range of styling and haircare products at the cutting edge of design, fashion and technology.
Remington and Manchester United will initially collaborate on a campaign which celebrates individuality and the power of inner confidence. The partnership will underpin and champion ‘The Story of You’, the brand’s mission to get to know its customers in a more personal way – recognising that everyone’s journeys, experiences, values and aspirations make up who they are as individuals.
Working hand in hand with Manchester United, the partnership will seek to inspire and enable more people to ‘Get Your You On', motivating them to have the confidence to make their mark in everything they do.
Manchester United's Group Managing Director, Richard Arnold, comments: "Remington is one of the most famous and established brands in their field and they are a great addition to our family of commercial partners.
"Our partnership is not only about bringing our fans high-end styling products, it aims to inspire and encourage individuality though powerful activations and campaigns with both Manchester United’s men’s and women’s team."
Tim Wright, Vice President for Appliances at Spectrum Holdings, comments: "Our partnership with Manchester United provides us with a fantastic opportunity to showcase the quality and versatility of Remington products with passionate fans of the world’s biggest and most revered sports brand.
"We have an impressive record of breaking the mould with our product innovation, and this will be translated into our partnership with Manchester United, and in particular our involvement with both the men’s and women’s teams."