Tiger® Beer has been proudly appointed the Official Beer Partner of Manchester United, with the aim of enhancing experiences for the club's global supporters, especially in Asia, where Tiger® Beer is the leading premium beer. 
 
Football has long been a unifying force, and recent research commissioned by Tiger® Beer reveals that 95% of football fans across Asia believe the sport has the power to unite communities and build lasting bonds. This belief forms the foundation of the partnership with Manchester United, as both brands recognise that shared experiences have the potential to create deeper connections among fans.

Manchester United fans can look forward to an array of exciting initiatives, including branded watch parties, exclusive prizes, and a first-of-its-kind street football event set to take place in Asia - allowing local talents to train with Manchester United coaches and legends, creating once-in-a-lifetime opportunities and unforgettable moments for fans in the region.

This partnership marks a pivotal chapter in Tiger® Beer’s journey of boldness, progress, and breaking boundaries. Since 1932, Tiger® has stood for courage and progress. From its roots in the streets of Singapore to becoming Asia’s number one premium beer, the brand has empowered generations to uncage their potential and face challenges head-on. Today, the brand continues to empower people to embrace courage that is found in the company of equals. In the same way, the partnership with the club reflects this ethos—uniting fans  and empowering them through shared experiences. Just as Tiger® Beer believes that we roar louder when surrounded by fellow tigers, this collaboration seeks to create moments of collective strength and passion.