Official Sports Hydration Partner of Manchester United

Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner.

This collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with United’s global fanbase.

WOW HYDRATE is available within the club’s famous Old Trafford stadium, with products available to purchase at all matchday concourse retail points, and across the men’s, women’s and academy training facilities at the club’s Carrington Training Centre.

With a commitment to supporting grassroots football, WOW HYDRATE plan to use the partnership to engage with local footballing communities. There are also future plans to mark the partnership with a specially created Manchester United and WOW HYDRATE co-branded range of hydration drinks.

WOW HYDRATE’s mantra is to ‘be the best’ and their overarching goal is to become the world’s number one sport hydration brand. By partnering with Manchester United, the company believes the collaboration will help them achieve this ambition, entering them into new markets, elevating them on a worldwide scale.