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All Red All Equal

All Red All Equal campaign image featuring a young Manchester United supporter

All Red All Equal

In 2016, Manchester United launched #allredallequal; the club’s own campaign that encompasses our work within the area of equality, diversity and inclusion internally and externally.

#allredallequal links all efforts of equality together as we strive to be the best both on and off the pitch. Work will continue to develop and grow with the support of Stonewall, Kick It Out, Level Playing Field, MUDSA and many more groups as the club strives to be at the forefront of this essential area.

The initiative showcases best practice in all aspects of equality and everybody in the Manchester United family has an important part to play.

During the 2017/18 season, the home fixture against West Bromwich Albion was dedicated to the campaign. The East Stand hosted banners displaying United’s promise to equality, whilst the surrounding areas of the stadium demonstrated the club’s support for the #allredallequal initiative as we continue to celebrate the diversity of our unrivalled supporters.

Manchester United is committed to progressing equality, diversity and inclusion within every area of the club and recently launched the new Virtual Steward Service, allowing supporters to report any discriminatory behaviour at games, simply by using the mobile service, texting HELP to 84222.

Fans can engage with the club’s work on equality via social media, using the hashtag #allredallequal.

Manchester United’s Group Managing Director, Richard Arnold, said: "The club’s equality work is something that everybody is proud of, as this continues to grow and develop through our engagement with players, staff, and of course supporters.

"The club has worked closely with many equality stakeholders and charities to ensure that our inclusion and diversity work is supporting a wide range of initiatives, making a positive impact on all those who visit Old Trafford and support the club, no matter where they are in the world."