adidas launches new United home kit on Roblox

Shirts, shorts, and socks for the new strip are all available to dress up your avatar – thanks to a new United shop within the adidas Outfit Creator experience on Roblox.

The launch will allow fans to showcase their support for United as they play, interact and explore across the wider Roblox platform, engaging with their 77-million daily active users.

As well as the new home kit, featuring new front-of-shirt partner Snapdragon and sleeve partner DXC, you can also grab a series of other adidas and Manchester United apparel as avatar items on Roblox.

This includes the 2024/25 anthem jacket, which players pull on before standing shoulder to shoulder in the line-up, and the pre-match shirt, which players wear during the warm-up.

If that’s not enough, fans can even take United’s iconic mascot Fred the Red and place him on your avatar’s shoulder as the ultimate accessory. United fans will be able to explore their own bespoke experiential shop within the adidas Outfit Creator experience on Roblox.

The stylishly crafted location will showcase the United products, feature the club’s honours board, be dressed in imagery of the club’s leading players and include a wall-sized video charting United’s storied history.

Since we launched our new home kit in Roblox, fans have been flocking to the experience to style their avatars out head to toe in official United merchandise. Check out some of our favourites!

Ronan Joyce, Director of Digital Innovation at Manchester United, said:

“We’re collaborating closely with adidas to ensure a best-in-class experience for United fans. We will be releasing multiple products over the coming months, replicating our real-world products with adidas. All designed to help United fans show the world what they’re made of.”

Visit the adidas Outfit Creator experience and wear Manchester United’s 2024/25 home kit on Roblox now.