Cadbury and United highlight issue of loneliness
Today (Sunday February 23, 2020) Cadbury and Manchester United teamed up to promote Cadbury’s ‘Donate your words’ campaign, which highlights the issues of loneliness amongst Britain’s older generation. Eleven ‘Guests of Honour’ were invited to stand on the iconic Old Trafford pitch and shake hands with the Manchester United first team ahead of our match against Watford.
The Guests of Honour are all local people aged 65 and over and are dedicated Manchester United fans, who have experienced loneliness. The touching moment, which saw the guests step out in front of an expected crowd of 73, 346 people, serves as a reminder of the issue of loneliness which affects hundreds of thousands of older people living within Britain’s communities, and aims to inspire people to ‘Donate your words’ to those who need them the most.
Cadbury believe there is a glass and half of generosity and kindness in everyone and Manchester United share this belief. As a result, the club has joined Cadbury on their ‘Donate your words’ campaign in a bid to encourage the fans and nation to ‘Donate your words’ and make a difference to the lives of older people.
The survey found that simple, small gestures can play a part in helping to tackle loneliness as over six million older people claimed a few minutes of conversation would make a huge difference to their week. Older people said they’d feel more confident to go outside their home, if they knew someone was smiling when in a queue, or if anyone had asked how their day was going.
Loneliness: an unspoken issue
We are proud to partner with Cadbury and raise awareness of loneliness amongst the older generation...
For more information about the campaign and to get involved either visit ageuk.org.uk/donateyourwords or search ‘Donate your words'.