Adidas and Humanrace launch new United collaboration
Today (Friday 23 October), adidas and Humanrace launch a new collaboration, taking its design inspiration from the collective memories and significant moments in the world’s top football clubs, including Manchester United.
The co-creations - designed together with Humanrace Creative Director and long-term adidas collaborator Pharrell Williams – was informed by the club’s past, with the legacy serving as the foundation of the design process. These moments were reimagined to reflect today’s football culture through the lens of the Humanrace design ethos; inspired by and in celebration of the imperfect beauty of the human spirit.
The collaboration is unified by the hand-painted aesthetic, which was central to the process led by Pharrell, with the iconic collaboration redesigned in a traditional artistic format. Starting out on a simple cotton t-shirt, the reverse engineered design process was centred around a raw, human and expressive hand-drawn technique on a simple piece of canvas. All intricate details are reimagined in paint format, from club crest to partner logos, to create a look unified by style.
Speaking about the collection, Pharrell Williams said: “History is what shapes the future, and sometimes in order to look forwards, first we need to look back. The most important part of the process with this collection was to learn of each club’s legacies and how each defining moment of their histories were captured and preserved from a design perspective. Each of the collaborations are symbols of the five clubs' legacies and a true celebration of the universality of sport.”
Working closely with of the five teams - Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid - Humanrace FC brings together the clubs for the first time in a shared celebration of the human spirit. Pharrell and the adidas design team’s joint ambition was for this to demonstrate football is for everyone and the human race at its best – uniting together while celebrating our differences.
Pharrell’s remixed Manchester United collaboration started from the club’s iconic snowflake blue and white print – first seen on the 1990-92 away kit. It was a design born out of the city’s famous house music scene of the late '80s.
Check out these snaps of Reds wearing our Humanrace collaboration.
The adidas Humanrace FC Collection will be available from adidas.com and select retailers from October 23. A reimagined Predator Mutator HU style will also be available to buy.
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.