Manchester United's Official Paint Partner, Kansai Paint, has celebrated its 100th anniversary with the support of club ambassador Ji-sung Park.
To mark the milestone, Kansai Paint has unveiled its global campaign with Manchester United, entitled 'Going Beyond'.
Kansai has commissioned renowned Japanese graphic artist, Kaz Oomori, to create a special anime short film featuring first team players Marcus Rashford, David De Gea and Romelu Lukaku to support its 100th anniversary campaign.
The campaign, Going Beyond, has been created to inspire Kansai consumers and Manchester United fans to overcome challenges, going above and beyond to achieve success. The short film also reflects on the story of Kansai Paint and how the global company has grown and developed, continuing to innovate and challenge within its industry for a century.
To mark the occasion, an exclusive screening of the short film was held at a celebratory press conference in Tokyo, Japan, which was attended by Ji-sung Park as well as Mr. Hiroshi Ishino, President of Kansai Paint.
Fans of the club will also have a chance to celebrate this milestone by submitting their entry into the Going Beyond prize draw at www.kansai.com/100th to be in with a chance to win an all-expenses paid trip to Old Trafford to watch a Manchester United game.
Manchester United's Group Managing Director, Richard Arnold, commented:
“Kansai Paint is celebrating its centenary in the same year as the club is celebrating 50 years since we first won the European Cup and it is a delight to be able to share these landmark moments with each other.
”Since our partnership began in 2013, Kansai have demonstrated their ability to give something back to not only our fans but also to its many communities throughout the globe. I hope the Going Beyond campaign inspires the same passion and commitment it has shown throughout its 100 years.
“On behalf of Manchester United, I would like to extend my congratulations to Kansai Paint for reaching such a milestone.”
Mr. Hiroshi Ishino, President of Kansai Paint Co. Ltd, commented:
“With Kansai Paint celebrating our 100th anniversary, I would like to express my sincere gratitude to all our stakeholders who have supported us throughout the journey. Kansai Paint will continue to contribute to people around the global and the development of global society.”