That's what Ole Gunnar Solskjaer and his team have shown they understand, and it's producing togetherness, optimism and momentum.
Maybe I'm getting carried away. Maybe that's what the sight of a new kit and the thought of a new season does to you. But if you can't buzz off what's coming next for your team, what the future holds, or how the next chapter is going to be written, what exactly are you in this for?
That's what I'll be thinking about when we take to the pitch against LASK on Wednesday night: is this the one we'll lift the Premier League trophy in? Is this the one I'll think of when I remember Marcus Rashford or Mason Greenwood in 20 years' time?
Maybe. Maybe not. We just don't know. But the Cantonas and the Ronaldos of the future need something to wear and, sooner or later, that special shirt will be here. Could this be the one?
It is available to buy today, exclusively at adidas.com/football, adidas stores, and official club stores including online via United Direct.