Cadbury and Manchester United have teamed up to promote Cadbury’s ‘Donate your words’ campaign, which highlights the issues of loneliness amongst Britain’s older generation.
Our players recently donated their words to some local Manchester United fans aged 65 and over who have experienced loneliness. It serves as a reminder of the issue of loneliness which affects hundreds of thousands of older people living within Britain’s communities, and aims to inspire people to ‘Donate your words’ to those who need them most by having a conversation with an older person.
Cadbury has been the nation’s favourite chocolate bar for nearly 200 years and was recently voted Brand of the Year 2019*.
Founded in Birmingham in 1824 by John Cadbury, the company believes there is a glass and a half of generosity in everyone. Cadbury has a wide range of well-loved chocolate bars, sweets and beverages including the iconic Cadbury Dairy Milk, Cadbury Roses, Cadbury Creme Egg, Bournville and new products such as Dark Milk and Freddo Little Treasures.