Official Coffee Partner of Manchester United
Manchester United and respected coffee specialists, Melitta, announced a multi-year partnership in November 2017, which saw the brand become the club’s first Official Coffee Partner.
Melitta, part of the family-owned Melitta Group, is the club’s exclusive global coffee partner.
As part of the agreement, more than 200 fully automatic Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford. With an estimated 6,000 kilogrammes of coffee consumed each season, the famed stadium will provide the ideal backdrop for Melitta to demonstrate its prowess in providing quality coffee products to a mass audience, without compromising on quality and flavour.
In addition to this, Melitta played a major role in the refurbishment of the club’s Red Café inside Old Trafford's Sir Alex Ferguson Stand. The new offering includes a sleek coffee bar, as well as a new dining area within the main restaurant.
Melitta will not only be equipping Old Trafford but will also provide attractive offers for Manchester United coffee lovers with club-branded machines becoming available to purchase, as well as many exciting competitions and giveaways.