Devil holders in the Tezos box at Old Trafford

Digital collectible holders enjoy VIP experience at Old Trafford

Tuesday 18 April 2023 14:35

Manchester United welcomed an exclusive community of Discord members to Old Trafford earlier this month, with each enjoying a once-in-a-lifetime hospitality experience as the Reds took on Everton in the Premier League.

But unlike traditional hospitality trips, each winner's spot was unlocked using the power of The Devils - the club’s first-ever digital collectibles. There are just 7,777 Devils in the world, and, through owning one, our group were able to enter an exclusive giveaway held on the club's newest social channel, Discord. There they enjoy access to private channels and perks reserved for Devil holders, as well as access to frequent benefits.

The Devils were designed for moments like these - to bring fans closer to United using the power of Web3. Launched in late 2022, these unique, officially licenced pieces of club memorabilia, were inspired by the rich history of Manchester United. Together with the club’s official blockchain Tezos and Tezos ecosystem companies, they unlock a new world, one that grants access physical and digital rewards - including the chance to win VIP hospitality packages to Old Trafford. Here’s how the day went.

Upon arrival, Devil holders were treated to an unforgettable pre-match hospitality experience, which included a tour of the stadium, a gourmet meal, and exclusive access to the Tezos Centennial Club Suite.

Awaiting kick-off at Old Trafford as United faced Everton on 8 April.

But it didn't end there. Shortly before kick-off, United legend Denis Irwin arrived to meet the fans, take photos and chat with them about his playing days and the current team.

Denis Irwin meets the winners in the Tezos box.

The match itself went United's way, with goals from Scott McTominay and Anthony Martial securing a comfortable 2-0 victory.

The Devil holders savoured a day to remember, taking to Discord to express their gratitude to the club for the opportunity. And, with more rewards to come - including a trip to the final game of the season against Fulham, as well as Collect United pieces that capture the biggest moments of this season’s Men’s and Women’s matches - Devil holders still have plenty to get excited about.

For more on what it means to be a Devil holder, check out the official digital collectibles site - - or jump into the club's Discord, now the biggest in football. #GGMU!

"The experience on the day was totally unbelievable and could not have gone better" – CryptoPhreak
Jag2145 on Discord says

"Being a Devil holder makes me feel like being in an exclusive club."

"My wife and I felt very comfortable on match day and it was great to meet some people who have something to do with the project. I had no idea we were able to watch the match in such an exclusive suite. It was really fun connecting with people and the food and drink was of great quality!" – oaksix

"Being a Devil holder makes me feel like being in an exclusive club. I'd heard of NFTs before but this was the first time I ventured into actually buying one. It was definitely worth the time and money, not just for the giveaways but the other extras that come with it." – Jag2145