Manchester United and WOW HYDRATE announce global partnership

Thursday 16 November 2023 09:00

Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner.

This new collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with United’s global fanbase.

From today, WOW HYDRATE will be available within the club’s famous Old Trafford stadium, with products available to purchase at all matchday concourse retail points, and across the men’s, women’s and Academy training facilities at the club’s Carrington Training Centre.

With a commitment to supporting grassroots football, WOW HYDRATE plan to use the partnership to engage with local footballing communities. There are also future plans to mark the partnership with a specially created Manchester United and WOW HYDRATE co-branded range of hydration drinks. 

Welcome, WOW HYDRATE Video


Welcome to the family, WOW HYDRATE... we can't wait to get started!

To announce the collaboration, Manchester United and WOW HYDRATE have created exclusive new content featuring United first-team players such as Lisandro Martinez, Mary Earps, Harry Maguire and Alejandro Garnacho, showing both players and fans energised as they enjoy the sports drink in a mixture of environments.

WOW HYDRATE’s mantra is to ‘be the best’ and their overarching goal is to become the world’s number one sports hydration brand. By partnering with Manchester United, the company believes the collaboration will help them achieve this ambition, entering them into new markets, elevating them on a worldwide scale. 

Victoria Timpson, CEO of Alliances and Partnerships at Manchester United, said: “WOW HYDRATE is a progressive and ambitious brand, and we are extremely excited to be partnering with them.

“We look forward to not only introducing our global fans to the science behind its range of hydration products, but also support the work it does within our footballing community.”

Jake Brocklesby, Global Director at WOW HYDRATE, said: “This partnership aligns with the ambitions we have for the brand – redefining the sports and fitness drinks market, and becoming the leader in our space. We can think of no better club to combine with to showcase our science-led approach and innovative technology.”

Queenie Porter, Managing Director at WOW HYDRATE, said: “This is a major step for our brand. As well as creating global recognition of WOW HYDRATE products, we want to develop our ongoing commitment to supporting grassroots football and plan to communicate this through our partnership with Manchester United. We are excited to see the club’s supporters discover and interact with WOW HYDRATE in the weeks and months ahead.”