Get your digital collectible gift now!

Friday 16 December 2022 14:45

History is here. The first-ever official Manchester United digital collectible is now available to claim at And it won’t cost you anything to get yours.

Each digital collectible is a unique piece of club memorabilia, built using the latest Web3 technology. Missed the story so far? We’ve got plenty of articles explaining why digital collectibles are the next evolution in memorabilia. Let’s jump into what they are and what they can give you, the fans.

Reds, it’s time to unlock United with your first digital collectible: The Key. 

7 digital collectible benefits and how to get them


Our first-ever digital collectible is here! Here are seven benefits fans can unlock with official digital memorabilia.


The next few weeks and months will finally open a new world for fans, where new collectibles (and new personalities) will break free. But to be part of that journey, you’ll need a Key. 

Each Key is a unique digital collectible, inspired by the crest that players and fans wear every week. 

And best of all: your first Key is a gift. 


1. Visit and hit one of the big, red buttons

2. Create a free digital wallet - a scrapbook for United’s digital collectibles - in a few clicks (need help? See here)

3. That’s it. It’s time to claim your gift. Watch the countdown on screen and get ready!

Already registered and created your wallet? Just visit and hit ‘Claim Now’ to get your gift.

Once you’ve followed the steps above, one of three Keys will be awarded to you at random. And the Keys are the only way to unlock new rewards from United. 

Let’s meet them. 

Introducing: Classic Key


This is United’s classic, most unlockable digital collectible. But just because it’s not rare doesn’t mean it’s not packed with rewards.

Claim this Key and you can unlock:

  • Secret channels only for collectible holders on United’s official Discord channel. What’s Discord? We’ve got you covered.
  • Owners can also watch matchday content not shown anywhere else on Discord
  • You can get discounts on United merch
  • You can unlock chats with club legends and exclusive competitions. 
  • PLUS, holders get early access to the club's next digital collectible (coming very soon…).  
Introducing: Rare Key


  • This Key comes with all the benefits of a Classic Key, only better:
  • Better giveaways
  • Bigger discounts
  • Exclusive chats with United players across the season
  • PLUS, holders get PRIORITY access to United’s next digital collectible. 
Introducing: Ultra Rare Key


This is the ultimate digital collectible. Only a handful of Ultra Rare Keys will be released, and every fan has a chance of getting one. It comes with all the benefits of Classic and Rare Keys, but that’s just half the story. Find an Ultra Rare Key and you could unlock a money-can’t-buy Old Trafford experience and become part of the club FOREVER! 

For more on that Ultra Rare Key reward, keep an eye on your emails. This is not something you want to miss…The hunt begins!

Remember: this is just the beginning of United’s journey into Web3 with fans. New digital collectibles with new rewards and new moments to unlock are coming very soon. Those fans who claim a Key have the best shot at getting them first. And things are about to get Devilish.

Get your gift today and make sure you’re ready for what comes next!

Manchester United’s officially licensed Digital Collectibles, powered by Tezos and brought to you by Tezos ecosystem companies, are a form of cryptoasset. Manchester United Digital Collectibles have been issued as a collectible item and not an investment. However, it is important that you keep in mind that: 

1. Manchester United Digital Collectibles are not currently regulated by the Financial Conduct Authority in the UK and are not covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme;  

2. the value of Manchester United Digital Collectibles is variable and can go down as well as up; 

3. tax may be payable on any profits made on the sale of Manchester United Digital Collectibles; and

4. for those Digital Collectibles which require purchase, the decision to purchase Manchester United Digital Collectibles requires careful thought and consideration. You should seek independent financial advice if you are in doubt. You should not purchase any cryptoassets if you do not fully understand the nature of your purchase and the risks involved.