7 free digital collectible benefits and how to get them

Friday 16 December 2022 14:45

This is it. After weeks of anticipation, of discovering what Web3 and digital collectibles mean for fans and Manchester United, the first-ever official digital collectible is here, and it’s a gift to fans around the world. To get yours, head to collectibles.manutd.com now.

Manchester United’s first digital collectible will cost you nothing to claim. In the future, new digital collectibles that you can pay for - with even more benefits - are coming. But right now, we’re inviting thousands of fans to join us on this journey. In return you can enjoy free surprises, powered by the club’s official blockchain, Tezos.
Watch our introductory video.
Still not sure if digital collectibles are for you? Read on for more on what you could be missing. When you’re ready to unlock United, collectibles.manutd.com is waiting.


You can be part of history and own the club’s first-ever digital collectible, a landmark piece of United powered by Web3 technology. Each digital collectible is authentic club memorabilia that enhances your experience as a fan. And thanks to the blockchain, your digital collectible - its past, where it came from, who owned it before and what it unlocks - can forever be tracked on the blockchain.

Digital collectible holders can unlock secret channels in the club’s official Discord community - now the biggest in the Premier League! There they can create its future with other fans and vote on what happens next. Never heard of Discord? It’s where Reds connect with each other in real time and talk United every day.


Discord is also where you can bring matchdays to life with behind-the-scenes footage not shown anywhere else. Holders can go backstage at Old Trafford and enjoy a unique perspective that takes you to the heart of the action. Soak up that Theatre of Dreams atmosphere wherever you are in the world. 

Digital collectible holders will get access to some of the club’s best competitions and giveaways each season. You could win trips to Old Trafford and signed shirts, as well as digital and real-life moments with club legends and players. You could even become part of Old Trafford’s history if you find an Ultra Rare collectible… look out for more details soon.


Community is at the core of what makes Web3 special. And by joining the club on its journey into this new, exciting space for fans, you’ll be rewarded with early access to more official digital collectibles. Build your United collection and enjoy sneak peeks with other fans.

Get your digital collectible gift now!


Jump into the world of Web3 with United’s first-ever digital collectible - available as a gift to fans now.


You’ll receive free rewards across the season that celebrate landmark matches and big on-pitch moments. Build your history with United, adding new collectibles that capture some of your best memories with the club.


Finally, you can unlock flash discounts at United Direct and get official merch for less. Get must-have merch across the season with exclusive money-off moments, only for digital collectible holders.

Sound good? Well, this is just the beginning of United’s step into Web3 with fans. And it all starts at collectibles.manutd.com. It’s time to get your gift and unlock United!

Need help getting started? Click here to learn how to open a digital wallet, a 21st-century scrapbook for your first digital collectible.
Manchester United’s officially licensed Digital Collectibles, powered by Tezos and brought to you by Tezos ecosystem companies, are a form of cryptoasset. Manchester United Digital Collectibles have been issued as a collectible item and not an investment. However, it is important that you keep in mind that: 

1. Manchester United Digital Collectibles are not currently regulated by the Financial Conduct Authority in the UK and are not covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme;  

2. the value of Manchester United Digital Collectibles is variable and can go down as well as up; 

3. tax may be payable on any profits made on the sale of Manchester United Digital Collectibles; and

4. for those Digital Collectibles which require purchase, the decision to purchase Manchester United Digital Collectibles requires careful thought and consideration. You should seek independent financial advice if you are in doubt. You should not purchase any cryptoassets if you do not fully understand the nature of your purchase and the risks involved.