Mata is moved by this amazing gesture by adidas

A ground-breaking three-year partnership has been created between adidas and Common Goal, with the plan to maximise football's contribution towards a more equitable and inclusive world. They aim to drive lasting social change for under-served communities, fighting racism and discrimination, powering gender equality, fostering mental well-being and promoting LGBTQ+ inclusion.

Mata helped to create the charity in 2017 and quickly convinced players from all levels of the football pyramid to contribute one per cent of their salaries. Since then, the initiative has not stopped growing and a community of people hoping to change the world via football has been formed.

 

Changing the game, @CommonGoalOrg ❤️⚽️ https://t.co/GkxSv0oPN4

— adidas Football (@adidasfootball) July 8, 2021

In an interview to discuss his new United contract, we could not help but congratulate Mata on the excellent news and gather his thoughts on what promises to be an influence partnership.

“It’s a nice day for me, being part of the adidas family for so many years now and, of course, being with the Common Goal family since the beginning, it’s a proud day,” Juan told us at Carrington. “To bring those two families together in order to help through football is great. 

“To use the platforms they both have, Common Goal and adidas, to merge and work together to making a more equal society, especially helping the under-privileged through the sport we love, it’s a nice day for me. And I’m very happy and it’s very good. Hopefully, it’s only the beginning of a long-lasting relationship.”

In an official statement to mark the new partnership, Jurgen Griesbeck, CEO and Co-Founder of Common Goal, said: “This partnership with adidas represents a shift in the football industry. Social impact has moved to a high priority for football stakeholders. adidas has shown its leadership in investing in Common Goal and together we can scale and accelerate football’s contribution towards the Global Goals. We believe that anything is possible if we work together as one team.”

Gonzalo Calvo, Director for Communities and Culture, adidas, added: “At adidas, we are committed to creating change through football. We cannot do this alone, however, and therefore look to individuals and organizations with a shared commitment to action, such as Common Goal.

“This is a team effort, and it was important to announce this partnership and our ambitions for it during the most collaborative and inclusive football tournament in European history. This is just the start.”