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MUTV launches on Connected TV platforms

Manchester United has announced the expansion of the club's official, award-winning network MUTV by confirming its availability on four new platforms: Amazon Fire, Apple TV, Xbox and Roku.

This continued expansion provides MUTV access to a new demographic of the club’s fanbase in the United States and selected countries across Europe*, Asia, Australia and Africa.

Recent figures show that connected TV usage is highest among millennials (18 to 34-year-olds), representing a growing trend of younger audiences accessing programming on over-the-top platforms in place of traditional linear television.

Following the successful direct to consumer launch of MUTV on iOS, Android and MUTV.com last season, and building on the global success of its linear distribution and availability in over 35 million homes, these additional platforms provide the club's 659 million followers with the ability to watch MUTV from the comfort of their living room, without a cable subscription.

Existing subscribers to the MUTV app and web platforms can access these new platforms for free via a universal login feature, which allows the same credentials to be used across several devices. You can also search MUTV on your favourite app store.

The expansion of MUTV coincides with the introduction of a wide range of new on-demand categories. This includes matchday programming and highlights, a library of full classic matches, MUFC Original films, celebrity features and much more, with a selection of this content available for free. This free section will allow both subscribers and non-subscribers to stream videos and engage with the club. The network has also introduced a choice of subscription passes, including a new discounted annual pass.

MUTV is now on Connected TV! video

Fans with a subscription will gain full access to exclusive club content, including:

Manchester United’s CEO of Media, Phil Lynch, commented: The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides millions of fans access to our award-winning on-demand and linear programming, without having to leave their set-top box environment.”

For more information on how to subscribe, visit MUTV.com.

*MUTV is not available on Amazon FireTV, Apple TV, Roku and Xbox in the UK and Ireland due to rights restrictions. Fans in the UK and Ireland can subscribe at MUTV.com or via Sky channel 418 and Virgin Media channel 526.

Story updated 20 July, 14:30 BST