United and adidas unveil new LFSTLR collection

Tuesday 12 September 2023 09:00

Today, Manchester United is excited to unveil a line of fashion-forward streetwear for the 2023/24 season.

This collaboration takes United's game off the pitch and into the world of fashion, where the red devil is represented in both style and comfort.

The LFSTLR collection transcends traditional sportswear, offering fans a chance to express their love for the club through contemporary fashion. It's available at United Direct now.

Adekunle Gold, a United fan and talented musician, styles the LFSTLR t-shirt.

For our fans, the LFSTLR collection means you can be United everywhere. Inspired by the game, but made for the culture, the collection offers a unique opportunity for Reds to express their club pride in a distinctive and comfortable way.

The LFSTLR collection features premium engineered fabrics that are soft to the touch and showcase comfortable flat-knit details. The tonal adidas Badge of Sport across the range ensures that the iconic red devil crest takes even more of the spotlight.

To signal the launch of the LFSTLR collection, we've linked up with several United fans who are the stars of their own show - the likes of poet Dr John Cooper Clarke, Adekunle Gold, &ME and The KTNA, to name but a few. Our very own Lisandro Martinez also gets involved, so keep your eyes peeled for what's - and who's - to come!

As part of adidas's commitment to sustainability, a minimum of 70 percent of this product range is a blend of recycled and renewable materials.

The KTNA are a duet from Manchester - and twins! See below...

The LFSTLR range incorporates heavier superior fabrics for added comfort and a premium trim execution.

Both fashion and football culture enthusiasts were treated to an exclusive preview of the LFSTLR collection at a special event held in New York City earlier this week.

The KTNA are loving the LSTFLR collection.

The LFSTLR collection is the perfect blend of football tradition and contemporary streetwear, embodying the spirit of United both on and off the pitch.

Don't miss out on the opportunity to own a piece of this iconic collection and represent the Red Devils like never before.

The range, as worn here by Dr John Cooper Clarke, is a celebration of culture.

You can shop the LFSTLR collection at United Direct now.

Be sure to tag us on @weareunited so that we can share your styles.