United and adidas launch 23/24 home kit

Tuesday 27 June 2023 09:00

Manchester United and adidas have joined forces once again to unveil the highly anticipated home kit for the upcoming 2023/24 season.

The deep connection between Manchester and its rich industrial heritage is beautifully represented in our new home kit.

It pays homage to the city's iconic red rose in a stunning geometric design and draws inspiration from the bridge over the River Irwell, which connects Manchester and Salford and stands as a symbol of the city's strength and its profound impact on the world during the industrial revolution.

The new home kit is now available to order from United Direct here.

The new home kit also encapsulates the unwavering commitment and love that fans have for United, serving as a reminder of their timeless belief in the club. 

The predominantly red jersey boasts black detailing across the shoulders and a red, white, and black striped flat-knit crew neck collar.

The club crest and adidas logo shine bright in white on the chest, completing the design with elegance and style.

The new home jersey not only represents the fans and the city but also features innovative technologies to enhance player performance.

The on-field version of the shirt utilises HEAT.RDY technology, which keeps players comfortable and cool by utilising breathable fabric that absorbs moisture and dries quickly.

The replica version, designed for fans, incorporates AEROREADY technology, which ensures the body stays dry by using sweat-wicking and absorbent materials.

Check out how our players look in their new jersey below.

Furthermore, the new home kit is manufactured with 100% recycled materials, demonstrating adidas' commitment to sustainability and their ongoing efforts to combat plastic waste.

It's a step towards a greener future, combining high-performance apparel with eco-friendly solutions.

Check out the gallery below for the finer details on our new 2023/24 home shirt.

Get ready to proudly wear the colours of Manchester and show your unwavering support as the club embarks on another exciting chapter in its storied history.

You can order your new 2023/24 home kit here now. 

Don’t forget to tag us over on @weareunited and show off your #unitedstyle, we’ll be sharing our favourites across our social media and website.