United and adidas launch third kit for 2023/24

Tuesday 08 August 2023 09:00

Manchester United and adidas proudly reveal our third kit for the 2023/24 season, which pays tribute to the club's rich history and its revered symbol – the red devil.

The club has once again collaborated with our official kit supplier to create a shirt that echoes the spirit of our illustrious past. The design team delved deep into the Old Trafford archives and found inspiration in the jersey worn during the triumphant FA Cup-winning season of 1908/09.

The result is a striking ensemble that effortlessly stands out on the terraces and on the pitch.

Our new third kit is available to buy from United Direct right now. 

So you're a devil, are you? Video

So you're a devil, are you?

Here's another chance to watch the video, starring Roy Keane, that launched our new third kit...

Embracing the design is a crisp cloud-white base, providing the perfect canvas for the new red devil emblem to take centre stage.

Complementing the elegance of the design are adidas's iconic three stripes which adorn each sleeve in white, harmoniously uniting the past and the present.

The ensemble is crowned with a bold red ribbed crew-neck collar, adding a touch of modernity to the timeless classic.

An adidas spokesperson expressed their enthusiasm for this remarkable creation, stating, “With a history steeped in success, we have many Manchester United kits to take inspiration from.

For this season's third kit, the 1909 jersey was the catalyst for that inspiration – which also provided the perfect backdrop to amplify the club's famous identity – the red devil. This design is intentionally understated, taking its cues from present-day streetwear trends, with its cloud white background carefully chosen to let the red devil shine and inspire fire on the pitch."

Understanding the profound significance of the red devil symbol to the Manchester United fanbase, adidas are proud to present a design that effortlessly transitions from the streets to the pitch. The jersey's minimalist yet impactful approach embodies present-day streetwear trends while respecting the legacy of this legendary football club.

However, the innovation doesn't stop at the design. The on-field version of the jersey is crafted with HEAT.RDY technology, which ensures that players stay comfortable and focused during intense matches on the grandest football stages.

Simultaneously, the kit version for devoted fans features AEROREADY technology, incorporating moisture-wicking and absorbent materials to keep the body dry and comfortable.

Sustainability is at the heart of this venture, as both versions of the jersey are made with 100% recycled materials. Embodying adidas's commitment to reduce plastic waste, this move marks yet another step towards their ambitious goal of replacing virgin polyester with recycled alternatives in their products by the end of 2024.

With the perfect blend of history, innovation, and sustainability, the Manchester United third jersey for the 2023/24 season is sure to become a coveted symbol of the club's legacy and a source of pride for fans everywhere. Not only on the pitch but off of it too.

You can get your brand new 2023/24 third kit at United Direct now.

As always, we’re always wanting to see how you’re showing off your support so don’t forget to tag us on @weareunited, so that we can see and share your third-kit photos.