Chivas toasts '68 triumph
Ahead of Manchester United’s first European home game of the season, Chivas, the original luxury blended Scotch whisky, has unveiled Chivas The Icon 50th Anniversary Limited Edition to celebrate Manchester United’s famous European Cup victory in 1968.
The new Official Spirits Partner of Manchester United, Chivas, will be gifting the first bottle of the exquisite whisky to a fan who has passionately supported the Club through every high and low. To find out how to be in with a chance to win this priceless whisky, please keep an eye on United's official social media platforms for further details on how to enter.
To find out how to take part in the auction and have the chance to get your hands on the only bottle of this celebratory whisky available to buy, visit the Chivas website where there will be details of the auction and how to get involved.
“At Chivas we believe that blended is better – in life, football and Scotch – so we wanted to use our vast expertise to craft a truly unique blend that embodies the values of a truly unique team.To taste this whisky is to experience some of our oldest, most luxurious and rarest whiskies, some from now lost distilleries, hand-selected and brought together for their exceptional richness and fruity character. Ever since Chivas’ founding brothers, James and John, first perfected the art of blending, Chivas has never released a whisky more than 30 years old – this limited edition 50-year-old blend really is an iconic piece of history.”
Each bottle is decorated with a bespoke metal plaque, enshrining the 1968 victory to the bottle’s crest. The fine detail of the plaque has been hand-carved and carefully hand-painted to match the colour of the team’s iconic 1968 shirt, with touches in gold in a nod to their victory.
The third Limited Edition bottle will take pride of place in the Manchester United Museum, before being offered for private sale at an end of season event, with proceeds again being donated to the Manchester United Foundation. The final bottle will be placed on display at Strathisla distillery - the home of Chivas in Speyside, Scotland.
Find out more about the Chivas partnership with Manchester United and why blended is better at Chivas.com.