Denis Law with a bottle of Chivas scotch.

Chivas whisky raises funds for United's Foundation

Monday 03 December 2018 16:38

A bottle of Chivas The Icon 50th Anniversary Limited Edition whisky has been sold at world-renowned auction house, Sotheby’s, for £21,780.

It was the only bottle in the limited edition run available to the public to buy, with 100 per cent of proceeds being donated to the Manchester United Foundation – reflecting Chivas and Manchester United’s shared belief in using success to enrich the lives of others.

The oldest whisky ever released by Chivas was blended to celebrate United’s famous European Cup final victory in 1968. In total, just four bottles of the 50-year-old Scotch have been created – one for each goal scored by the Reds on the memorable night at Wembley.
Sandy Hyslop, Chivas Director of Blending, commented:

“Chivas The Icon 50th Anniversary Limited Edition is an exquisite blend of our most luxurious and rarest whiskies. We’ve called on years of blending experience to craft a Scotch that truly embodies Manchester United and Chivas’ shared belief that success is a blend – in football, life and Scotch. The buyer of this bottle has got their hands on an iconic piece of history – this is the oldest Chivas blend ever created.”

John Shiels, Chief Executive of Manchester United Foundation, commented:

“We are extremely thankful to Chivas for its support and recognition of the Foundation through this auction. This generous donation allows us to continue delivering our wide range of programmes to people across Greater Manchester and will make a huge difference to those who need it most.”

The Official Spirits Partner of Manchester United, Chivas has gifted the second bottle of blended whisky to a lucky fan in a social media competition. The third limited edition bottle has taken pride of place in the Manchester United Museum, before it will be offered for private sale at an end of season event, with proceeds again being donated to the Manchester United Foundation. The final bottle will be placed on display at Strathisla distillery - the home of Chivas in Speyside, Scotland.

Find out more about the Chivas partnership with Manchester United and why blended is better at