Deezer launch World Cup playlists
Manchester United's official music partner, Deezer, has added to the World Cup buzz by inviting artists from each of the nations in this year's tournament to personally select and curate playlists for the streaming service.
Kasabian are one of the bands saying ‘Come on England!’ ahead of the Three Lions' group-stage bow, and their chosen tracks for the new ‘Football Fever’ channel include hits from artists like James Blake and Giggs.
Zara Larsson is ‘Go Sweden!’, with her playlist full of local Swedish influences and favourites like Tove Lo, Avicii and Icona Pop, while Colombia is supported by Mike Bahia.
Each artist’s playlist also champions a wide variety of their local genres, including French rap (Niska for France), Brazilian funk (MC Kevinho for Brazil), German electronic (Paul Kalkbrenner for Germany), and Nigerian afrobeats (DaVido for Nigeria).
Deezer’s ‘Football Fever’ channel is also getting fans into the football spirit with local ‘Top Anthems’ played at World Cup tournaments over the last 60 years, chosen specially by Deezer music editors.
Sulinna Ong, Deezer’s Global VP of Artist Marketing, said:
“Football, like music, is about bringing people together. Just as the World Cup gathers the best in football talent from all over the world, Deezer has gathered the best in global musical talent for this summer’s matches.
“We’re excited to have great musicians like Kasabian, Zara Larsson, Niska, Paul Kalkbrenner and DaVido showcasing their own favourite artists from each of their countries to give our football-loving users the perfect soundtrack to the World Cup this summer.”
The playlists are available to stream here until 16 July 2018.