Manchester United and Konami renew partnership

Tuesday 20 August 2024 12:00

Manchester United has today extended its partnership with our official video game partner, Konami.

This sees a continuation of a collaboration that began in 2019, and means Konami retain multiple commercial rights, including player access, media opportunities, and the use of official club branding, imagery, and recreation in the eFootball™ series.

During the five-year partnership period, Manchester United have enjoyed multiple on-pitch successes, including two domestic cup wins. Konami has been proud to support the club in its endeavours and are excited for the continuation of the agreement.
Florence Lafaye, Commercial Director at Manchester United, said: “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings. 

“Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: “It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal.

“To have secured a bright future that will include a multitude of commercial rights and activations is fantastic for Konami and for the eFootball series. We endeavour to keep evolving our product to bring the best user experience possible.”

WIN BIG WITH TICKET GIVEAWAY

To commemorate continuing its partnership with United, Konami are giving one lucky fan the chance to secure two tickets to every league and domestic cup men’s home fixture at Old Trafford during the 2024/25 season.

Click here to find out more and to enter.

CELEBRATE THE RENEWAL IN eFOOTBALL

To bring the millions of eFootball™ users closer to the action, there will be an in-game campaign to honour the extension.

From 15 to 29 August, users can receive a free ‘Highlight: Bruno Fernandes’ card, take 50 lottery spins to win a legendary ‘Epic: Paul Scholes’ card, and take part in the Manchester United-themed Challenge Event.

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