Manchester United and Alibaba Group announce new partnership
Manchester United has today announced a new partnership with China’s Alibaba Group, that will bring exclusive club content to Alibaba’s ecosystem for the first time and extend the club’s engagement with its massive Chinese fanbase.
There will also be a first-of-its-kind, dedicated Manchester United channel on Alibaba’s video-streaming platform, Youku.
The partnership will also involve collaborating to create a future Manchester United flagship store, on Tmall, Alibaba’s B2C Marketplace, which will become the official online marketplace store selling Manchester United merchandise to Chinese fans.
Manchester United Group Managing Director, Richard Arnold, comments:
“We’re proud of our passionate and loyal following around the world and our Chinese fans are a huge part of that.
“We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China’s most popular video streaming platforms.
“We’re looking forward to working with Alibaba to further grow our fan base in China and building on other areas of the partnership in the near future.”