Man Utd appoints Head of Fan Engagement
Manchester United has appointed its first Head of Fan Engagement to strengthen relations with fans and ensure that their interests are embedded in the club’s decision-making processes.
The important new role will be filled by Rick McGagh, currently a member of both our Fans’ Forum and Fans' Advisory Board (FAB), and a well-known and respected member of the fan community who has been a regular at home, away and European games for over 25 years.
Rick will be joining the club in April from Ofsted, where he is currently Head of Internal Communications and Engagement.
Collette Roche, Chief Operating Officer, said: “Strengthening our relationship with fans is one of the club’s top strategic priorities and this is reflected in our decision to create a new position to coordinate and lead our engagement initiatives.
“Rick’s established relationships within our fan community, coupled with strong communication and engagement experience, makes him uniquely qualified for the role and we are delighted that he has agreed to join.
“We are already making strides towards improved engagement through the launch of the FAB, the strengthening of the Fans’ Forum, and progress towards creating a Fans’ Share Scheme. This appointment marks another step forward in this positive direction.”
Rick will ensure that the Fans’ Forum and FAB are working as effectively as possible, and lead our engagement with fan groups such as Manchester United Supporters’ Trust (MUST).
He will also provide expert advice and insights to club leaders on fan issues.
Rick said: “Our fans want Manchester United to be the best football club in the world, both on and off the pitch. Supporters are what makes this club so special, and they should always feel they have the opportunity to contribute their views and be listened to.
“From my discussions with the club about this role, I believe there is a clear commitment to improving how they engage with fans in order to create a stronger partnership and connection between club and supporters. I am honoured to have this opportunity to help achieve that.”