United x Paul Smith: a new chapter

Tuesday 15 August 2023 12:30

Paul Smith has unveiled a new campaign featuring the Manchester United team, at the start of the new Premier League season, to celebrate becoming our official tailoring partner.

The partnership will see all our players, coaches and team training staff outfitted in Paul Smith’s Modern Working Wardrobe tailoring for matches, special events and official appearances.

The new campaign features several of our first-team stars, including Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot and Facundo Pellistri.

To reflect the ever-evolving tailoring landscape, Paul Smith has fitted the players with a fresh take on the relaxed suit, namely the brand’s A Suit To Travel In – a lightweight, breathable suit designed for superior crease resistance and ease of movement. 

Comprising a classic canvassed jacket in lightweight, breathable construction and a pair of drawstring tailored trousers to allow for freedom of movement, the suit retains Paul Smith’s signature sense of contemporary refinement while focusing on the comfort of the players. Each suit is styled with pieces from the Paul Smith Modern Working Wardrobe edit, including striped knitwear and more. 

In recognition of the long-standing partnership and the new season starting, we’ve launched a limited-edition Paul Smith x United scarf on United Direct – be quick if you want to get your hands on one!

This season, as part of its ongoing commitment to the team and community, Paul Smith will once again collaborate with Manchester United Foundation, the club’s charitable arm, to offer and fit suits for young graduates of its traineeship programme who are just entering the workforce.

The limited-edition, Trinity-themed Paul Smith x United scarf – available on United Direct now.

Our relationship with Paul Smith began in 2008 and is a celebration of football heritage and style. The iconic brand has since supported us with tailoring for numerous major events, most recently the Emirates FA Cup final in June.

Over the years we’ve collaborated on several limited-edition selections of merchandise, including wallets, ties, socks and bags, with the new scarf being the latest of these.