TeamViewer: The team behind the team
Here at Manchester United, the term ‘teamwork’ far exceeds the events that take place out on the football pitch.
Take the club’s social media team, for instance. With a worldwide following of over 230 million, United’s social channels represent the best way to interact quickly with supporters every day, providing a window into team activity, match highlights, exclusive interviews and much, much more.
Through the unique capabilities of TeamViewer - our principle partner - those in the club’s media team can remotely connect to every device where content is captured and stored, rapidly transferring files in a secure manner in order to set up posts on our social channels. In turn, this provides Reds supporters with the best matchday content faster than ever before.
Together with TeamViewer, the new ‘Team Behind the Team’ series celebrates some of the staff members responsible for delivering the ultimate matchday experience for players and fans, all through our unrivalled remote connectivity solutions technology.
One such person, Maddy, is no stranger to the importance of fan engagement and being on the pulse of football activity.
As a content producer and key member of United’s social team for the last four years, Maddy is responsible for capturing, editing and publishing content, all with the aim of bringing fans closer to the team they love.
Chances are, you’ll have seen her goal clips already, captured pitchside and published to millions of fans on matchdays, such as Marcus Rashford’s recent winner in the Manchester derby.
THESE SCENES! 😍🔥#MUFC || @MarcusRashford pic.twitter.com/Ocv00rIbGV
— Manchester United (@ManUtd) January 14, 2023
At Manchester United, every on-pitch moment sparks a chain reaction of off-pitch activity. From the moment goals like this one are captured, Maddy and other members of our social team rely on TeamViewer to access quality content from anywhere, helping us bring our global fanbase closer to the team they love.
“Social media is so fast-paced that anything we do has to go out immediately, otherwise it loses its worth,” says Maddy.
“It’s those few hours where anything we film or take pictures of has to go out there and then, so having reliable speed to be able to get that straight on to Instagram, Twitter or wherever it’s going, is really important. TeamViewer has helped the whole team be able to share and get content out as quickly as possible.”
The team behind the team | Media edition
Hear how in-game moments taken pitchside are brought to fans in under a minute, thanks to TeamViewer...
But it’s not just on matchdays when the social team rely on these functions. The unique capabilities offered by the club’s principal partner ensure that in the office, or even away with the players, club staff are able to provide premium quality content.
“TeamViewer allows me to remote access in and edit wherever I am in the world, so if I’m away on a trip, or a pre-season tour or an away game, I can still maintain my normal work,” added Maddy.
“It’s a huge benefit for productivity, speed and delivery of all content that we can do it wherever we are. We don’t have to drive back to the office to finish off a video!”
Since 2021, TeamViewer has been an integral factor in developing and improving processes at the United, transforming the way teams operate and interact and aiding everyday communication with our global fanbase.
To celebrate the ‘Team Behind The Team’ series, TeamViewer is offering teams in their own organisation the chance to win a virtual meet-and-greet with a club legend. Find out how to enter by visiting teamviewer.com/manutd.