A collaboration not just about football, but about igniting a collective roar that resonates across borders, transcending the game and connecting communities in a powerful and meaningful way.
Tiger® Beer has been proudly appointed the Official Beer Partner of Manchester United, with the aim of enhancing experiences for the club's global supporters, especially in Asia, where Tiger® Beer is the leading premium beer.
Football has long been a unifying force, and recent research commissioned by Tiger® Beer reveals that 95% of football fans across Asia believe the sport has the power to unite communities and build lasting bonds. This belief forms the foundation of the partnership with Manchester United, as both brands recognise that shared experiences have the potential to create deeper connections among fans.
Manchester United fans can look forward to an array of exciting initiatives, including branded watch parties, exclusive prizes, and a first-of-its-kind street football event set to take place in Asia - allowing local talents to train with Manchester United coaches and legends, creating once-in-a-lifetime opportunities and unforgettable moments for fans in the region.
This partnership marks a pivotal chapter in Tiger® Beer’s journey of boldness, progress, and breaking boundaries. Since 1932, Tiger® has stood for courage and progress. From its roots in the streets of Singapore to becoming Asia’s number one premium beer, the brand has empowered generations to uncage their potential and face challenges head-on. Today, the brand continues to empower people to embrace courage that is found in the company of equals. In the same way, the partnership with the club reflects this ethos—uniting fans and empowering them through shared experiences. Just as Tiger® Beer believes that we roar louder when surrounded by fellow tigers, this collaboration seeks to create moments of collective strength and passion.
Manchester United and Tiger® Beer Unite to Deepen Fan Connections
About Tiger® Beer Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible. However, we often succumb to the status quo because, unlike a tiger, we fear failure.
For more information, please visit www.tigerbeer.com.