Through this partnership, Now TV, a pay TV service operated by PCCW, became the Official Broadcaster of MUTV in Hong Kong with the exclusive broadcasting rights of MUTV, MUTV Online and MU Mobile content.
These media services were also made available on PCCW’s other quadruple-play platforms of now.com.hk, PCCW mobile and PCCW eye2, so that customers can enjoy them any time, anywhere. Furthermore, PCCW and Manchester United worked together to develop a promotional microsite, in Chinese and English, specifically tailored for the football club's fans in Hong Kong.
Through various promotion and subscription reward initiatives, fans have chances to win autographed Manchester United merchandise and gain access to tickets and hospitality packages for the team’s Premier League and UEFA Champions League matches at Old Trafford