Collect United: remember the Carabao Cup win forever

Tuesday 28 February 2023 14:51

As the dust settles on another memorable Wembley night, a sixth League Cup now firmly in United’s record books, for some, the celebrations will never end.

This week, fans around the world were rewarded with new digital memorabilia that captures the first trophy of the Erik Ten Hag era forever. How? Two words: Collect United.

Collect United is a series of digital collectibles (more on those here) that will capture big wins and unforgettable on-pitch moments across what remains in a potentially trophy-laden 2022/23 season for the club. It’s the next step in United’s digital collectible journey, following the launch of The Devils in late 2022 (click here for the full recap).

And for those who already own a Devil and have joined United’s new digital community together, Collect United rewards are totally free.

Discover Web3


We take a look at how the next era of the internet could enable United fans to feel even closer to the club.

Over the past week, fans who purchased a digital collectible from the 7,777-strong Devils collection - released in December last year - received two new, free rewards. Each is a piece of official club memorabilia, part of ‘Collect United: 2023 Cup Final Edition’. The first was airdropped (Web3 language meaning ‘sent for free’) to fans in the days before kick-off at Wembley and marked United’s journey to the final. The second was awarded today, completing that story of Carabao Cup success with a golden ‘Winners!’ digital collectible.

Each of these new collectibles will live on the blockchain (more on those here) and will forever be associated with United’s first trophy under Erik Ten Hag. And, just like the ticket stubs and programmes and scarfs and badges we’ve always collected from United’s biggest moments, they are official memorabilia that will stir holders’ emotions for years to come. Each reminds fans they were there; they were part of our digital community when the trophies and goals and moments were formed.

But, while the Carabao Cup might be over, this is just the beginning for Collect United.

Collect United: The Future

Starting 5 March, those United fans who hold Devil digital collectibles can start receiving more rewards; more pieces that capture the next big wins and moments on the pitch. They’re the start of a new collection for fans, in what could be a landmark season for Ten Hag, Marc Skinner and United’s first teams.

So, how does it work? When the United Women’s team kick-off against Leicester at Leigh Sports Village on 5 March, so too will the next phase of Collect United. And from that final whistle until the end of the 2022/23 season, every time the Men’s or Women’s team win a league match at home, new collectibles will be issued to Devil holders in the days that follow. These collectibles will capture the score, as well as the star players who earned that success on the pitch.

But that’s not all. The Devils are 100% unique - with no two the same - thanks to a special combination of traits that make up each Devil’s design. And from 5 March, those traits can unlock rewards, too.

We’ve picked seven triggerable on-pitch moments - from free kick goals to clean sheets - that can unlock even rarer collectibles for Devil holders. And there could be dozens awarded before the season ends. For example, those fans who hold Blue Devils in their collection, inspired by this season’s goalkeeper’s kit, will get additional digital collectibles whenever United Men or Women win a home league match without conceding. When United roar, so will The Devils!

Look out for more on Collect United - including a full breakdown of how on-pitch moments will be triggered - in the coming days.

Enter Discord: A new community for fans


Learn more about how Discord can help fans feel part of the United community.

Exclusive ‘Collect United’ Giveaway - only on Discord

Traits? Collectibles? Web3? If all this is confusing, we’ve got plenty of guides to help. But the best place to find out more is by joining the club’s official Discord community - the biggest in all of football.

And, this week, to celebrate United’s Carabao Cup success and introduce more fans to the community, we’re giving away 50 ‘Collect United: 2023 Cup Final Edition’ digital collectibles. Each winner will get both Collect United collectibles released so far.

Here’s how you could win when the competition opens later this week:

Visit and create your digital wallet - a home for your new collectibles
Join Discord - the home of United’s digital collectible community
Click on the #unlock-access-here channel and follow the steps to verify your digital wallet
Visit the #giveaways channel and hit ‘Participate’ for the chance to win
See Discord for full Terms & Conditions.

Are you ready to Collect United? Join thousands of fans on Discord now to find out!


Manchester United’s officially licensed Digital Collectibles, powered by Tezos and brought to you by Tezos ecosystem companies, are a form of cryptoasset. Manchester United Digital Collectibles have been issued as a collectible item and not an investment. However, it is important that you keep in mind that:

1. Manchester United Digital Collectibles are not currently regulated by the Financial Conduct Authority in the UK and are not covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme;

2. the value of Manchester United Digital Collectibles is variable and can go down as well as up;

3. tax may be payable on any profits made on the sale of Manchester United Digital Collectibles; and

4. for those Digital Collectibles which require purchase, the decision to purchase Manchester United Digital Collectibles requires careful thought and consideration. You should seek independent financial advice if you are in doubt. You should not purchase any cryptoassets if you do not fully understand the nature of your purchase and the risks involved.