Manchester United and MLILY, the club's official mattress and pillow provider have today agreed to extend their successful partnership.
Since the partnership began in 2016, MLILY has truly immersed itself within the club, using its innovation and growth within its industry to benefit United fans, staff and first team players.
The company’s ability to work with the club’s elite coaching staff and sports science team has allowed them to create bespoke sleeping environments for each player, product innovations that have been passed on to the everyday consumer.
MLILY has been part of a number of successful activations, most notably the overwhelming response it received at the club’s #ILOVEUNITED fan event in New York, as well as working with United Ambassadors and Legends at trade shows in the UK and China; activities which it credits with further boosts in sales and brand growth. MLILY’s work with United on last summer’s preseason tour also helped enhance its presence in the United States.
Manchester United’s Group Managing Director, Richard Arnold, commented:
“Since our partnership began, MLILY has expanded into several new markets, as well as seeing tangible growth in its existing markets. I am pleased that it credits some of this success to its partnership with Manchester United.
“Our partnership with MLILY has not only benefited the club and its first team but also our fans. Their mattresses and pillows have been a welcome addition to the club’s inventory and they have become an established presence throughout the club. I am delighted we will be continuing our partnership into the future.”
MLILY’s CEO, James Ni, commented:
“Since the international partnership, MLILY has seen profound growth across global markets. Domestically in China and amongst international markets, sales have received significant boosts, and as a business our company has moved from strength to strength.
“We are pleased to have the opportunity to extend what has been a very productive relationship with our partners at Manchester United. After all, we are talking about The Theatre of Dreams and MLILY is the number one mattress and pillow brand in the world for providing the deep sleep necessary for making those dreams come true.”
MLILY’s Director of Marketing, Pomi Khan, commented:
“We couldn’t be any happier. Brand awareness has been on the rise due to our collaborative efforts. From our work with the sports scientists at Manchester United to the players themselves enjoying our products with their families at home and also at the Aon Training Complex, we have made immense strides with our product development and innovations.
“The entire organisation at United has been phenomenal. MLILY is playing a key role in making sure the elite performers at United get the best equipment (our mattresses and pillows) for a better recovery after their hard work on the pitch, and it’s been an extraordinary team effort on all levels of our partnership.”